We turn things upside downWe turn brands around to see what is really insideStrategy · Social · Direction We turn things upside downWe turn brands around to see what is really insideStrategy · Social · Direction We turn things upside downWe turn brands around to see what is really insideStrategy · Social · Direction We turn things upside downWe turn brands around to see what is really insideStrategy · Social · Direction

Everything looks dIfferent when you turn it upside down.

Look againWe see what others miss

dIf Creative is a brand and creative studio. We shape how fashion, art, lifestyle, wellness and spirituality brands show up and grow.

01Social 02Strategy 03Direction 04Commerce

~~same same~~ be dIfferent.

dIf Creative Studio

We build brands from the inside out.

Selected workScroll →

01 / 04Strategy · Social · Direction

Younity Netherlands

A personal development platform that found its voice between launches.

02 / 04Editorial design · Copy

The Future of Fashion PR

A magazine on how the internet is rewriting fashion PR.

03 / 04Strategy · Direction

APXM

A travel concierge in Puerto Escondido, built from the ground up.

04 / 04Direction

Out of My Mind

A meditation brand, developed in house.

Meet the studio

Strategy, social and direction. One point of view.

Studio →

01 / 04All work

What we doLed by the studio, with a network of specialists chosen for each project

social

Social media management
Content creation
Paid media

strategy

Communications strategy
Digital strategy
Business development and consulting

direction

Creative development and branding
Graphic design and post-production
Websites

commerce

Ecommerce strategy and trading
CRM, site and conversion
International growth and fractional leadership

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Work

Strategy, social and creative direction for brands that ask people to look inward.

Strategy · Social · Direction

Younity Netherlands

A Dutch personal development platform whose feed reset with every course launch. We gave it a point of view, four content pillars and a monthly testing system, so the brand holds between launches.

26,164Instagram community

6.4%Engagement rate

Read the case study

The Future of Fashion PR

Editorial design · Copy

A magazine on how the internet is rewriting fashion PR, written and designed from cover to close.

APXM

Strategy · Direction

A travel concierge in Puerto Escondido, founded and built from the ground up.

Out of My Mind

Direction · in development

A meditation brand, developed in house. Our own test ground for new formats.

Words

Selected writing

Editorial and brand copy for magazines, travel guides and the brands we work with.

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Younity Netherlands

All work

What we did

StrategySocialDirection

Younity is a Dutch platform for personal development, with courses and programmes for people who want to grow from the inside out. Its Instagram came alive with every launch and went quiet in between. We work alongside the team on the point of view behind the brand, the monthly content calendar, the captions and the look of the feed.

The thinking

The problem was never a lack of content. Every launch brought a new tone and a new promise, and the community had to get to know the brand again each time. So we built something that holds between launches: four content pillars rooted in the questions the community actually asks, a voice that speaks to one person at a time, and a monthly test where one thing changes and the results shape the next month. Launches now land on a feed that already feels familiar.

Future opportunities: community and owned media

Where it leads

Younity NL becomes the daily anchor people return to for the human experience of healing, no matter which course is running that month.

26,164Instagram community

6.4%Engagement rate

Next project

APXM

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The Future of Fashion PR

All work

The Future of Fashion Public Relations, cover

What we did

ConceptEditorial designCopy

A magazine about what happens to fashion PR once the internet takes the microphone away from the press release. We wrote it and designed every page, from the cover to the closing spread. It walks PR professionals through five characteristics of postmodern PR, then puts them to the test on campaigns by Diesel and Adidas.

The design

Every chapter gets its own visual language, so the layout makes the argument before you read a word. Transparency breaks apart letter by letter. Current content repeats until it starts to blur. A classical statue blows bubblegum on the opening of the postmodern chapter. The type carries as much weight as the images, so the magazine feels the way the internet feels to the industry it is written for: loud and layered.

Next project

Younity

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dIf Creative Studio

Est. 2023

upside

down

We turn things upside down.

A creative studio for fashion, art, lifestyle, wellness and spirituality brands.

What we doLed by the studio, with a network of specialists chosen for each project

social

The daily presence.
Social media management, content creation and paid media.

strategy

The thinking.
Communications and digital strategy, business development and consulting.

direction

The look.
Creative development, branding, graphic design, post-production and websites.

commerce

The store.
Ecommerce strategy and trading, CRM, site and conversion, international growth and fractional leadership.

Founded by

Jip Bottema

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New projects

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jipbottema@gmail.com